Elsevier Dictionary of Advertising

Elsevier Dictionary of Advertising
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The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message.

To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography.

This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.

568 pages

7,593 terms

Hardbound

Product ID: 101838 ISBN-10: 0444506918

Categories: Dictionary, Dictionary > Advertising

Supporting languages: English, French, German, Russian

Platforms/media types: Printed Matter