| Elsevier Dictionary of Advertising |
| Page d'accueil | Aide | Contactez-nous | Confidentialité |
 |
| ||
 | Référence du produit: | 101838 |
| Nom du produit | Elsevier Dictionary of Advertising | |
| Special Price | $199.95 | |
| Categories | Dictionary|Advertising | |
| Order | ||
 | ||
| Brief Description: | The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.
|
| Supporting languages: | allemand, anglais américain, français, russe |
| Système d'exploitation compatible: | Printed Matter |
| To go with this product our staff recommends: |
 | Pancharatna Series: Heroes from Mahabharata
 Buy
 Info
Special Price $24.95 Regular Price $24.95 The Mahabharata is a gallery of heroes. Of these, the most prominent five - Bheeshma, Drona, Arjuna, Karna and Abhimanyu have been included in this Panchtantra volume. AHA! by Barbara Parker $29.95 Kashmir and Indo-Pak Relations $25.95 Lonely Planet - Travel Guide: Goa $16.99 Oxford Atlas of World History $66.95 |
| | |
 | Indiana Jones and the Temple of Doom
Buy
Info
Special Price $29.95 Regular Price $29.95 Action-packed, stunt-infested, and with loads of special effects, the long-awaited release of this boxoffice smash (the second in the series) stars Harrison Ford. Spellex Independent Spellar $170.95 India: Agra and Fatehpur Sikri $14.99 Jawaharlal Nehru - An Autobiography by Nehru $34.95 Rough Guide to Berlin $16.95 |
| | |
 | PenPower Lucy Handwriting System V8.0
Buy
Info
Special Price $169.95 Regular Price $169.95 [Asia all-in-one package] Recgnize over 23,000 traditional and simplifed Chinese characters, 4941 special Hong Kong characters, English letters, symbols, numbers, Japanese Kanji, Katakana and Hiragana and Korean characters. [Supporting Indianized States of Southeast Asia, The $30.95 Hippocrene: The Best of Austrian Cookery $11.95 Reimagining Reading, A $149.95 Das Kapitulation-For the Politically Disaffec $9.95 |
| | |
 | Raj Kapoor - The Fabulous Showman
Buy
Info
Special Price $39.95 Regular Price $39.95 This is an enthralling and enduring biography of one of Indian Cinema's greatest personality. Kishore Kumar - The Definitive Biography $32.95 Historical Dictionary of Sikhism NEW! $49.95 The Kamasutra for Women - by Vinod Verma $29.95 Talking Bible - English KJV $59.00 |
| |||||||
| Page d'accueil Produits Langues Pays Partenaires Contactez-nous Sécurité du Site Clauses de Confidentialité | |||||||